Journal article

Online Chats to Assess Stakeholder Perceptions of Meat Chicken Intensification and Welfare

Tiffani J Howell, Vanessa I Rohlf, Grahame J Coleman, Jean-Loup Rault

ANIMALS | MDPI AG | Published : 2016


Evidence suggests that there is variation in support for specific chicken farming practices amongst stakeholder groups, and this should be explored in more detail to understand the nature of these differences and work towards convergence. Online focus groups were used to assess attitudes to animal welfare in meat chicken farming in this pilot study. Across six online chats, 25 participants (general public, n = 8; animal advocacy group, n = 11, meat chicken industry, n = 3; research or veterinary practice who had experience with poultry but no declared industry affiliation, n = 3) discussed meat chicken intensification and welfare. Of those, 21 participants completed pre- and post-chat survey..

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Funding Acknowledgements

This project was funded by the Australian Department of Agriculture, Rural Industries Research and Development Corporation-Chicken Meat, Australian Egg Corporation Limited, Australian Livestock Export Corporation Limited (LiveCorp), Dairy Australia, Meat and Livestock Australia, and Australian Pork Limited. We thank the participants for providing insights into meat chicken management perceptions. We also thank Dan Weary for his advice during the development stage of the project, and Sal Bordonaro from Inspired Group for developing and hosting the Animal Welfare Science Centre-Content Management System. We appreciate the comments of three anonymous reviewers, whose suggestions helped improve the manuscript.