Journal article

Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys

Helen G Dixon, Lain S Pratt, Maree L Scully, Jessica R Miller, Carla Patterson, Rebecca Hood, Terry J Slevin

BMJ Open | BMJ PUBLISHING GROUP | Published : 2015

Abstract

OBJECTIVES: To evaluate the effectiveness of a population-based, statewide public health intervention designed to improve women's awareness and knowledge of the link between alcohol and cancer. DESIGN: Cross-sectional tracking surveys conducted pre-intervention and post-intervention (waves I and III of campaign). SETTING: Western Australia. PARTICIPANTS: Cross-sectional samples of Western Australian women aged 25-54 years before the campaign (n=136) and immediately after wave I (n=206) and wave III (n=155) of the campaign. INTERVENTION: The 'Alcohol and Cancer' mass media campaign ran from May 2010 to May 2011 and consisted of three waves of paid television advertising with supporting print ..

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