Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: cross-sectional pre-intervention and post-intervention evaluation surveys
Helen G Dixon, Lain S Pratt, Maree L Scully, Jessica R Miller, Carla Patterson, Rebecca Hood, Terry J Slevin
BMJ Open | BMJ PUBLISHING GROUP | Published : 2015
OBJECTIVES: To evaluate the effectiveness of a population-based, statewide public health intervention designed to improve women's awareness and knowledge of the link between alcohol and cancer. DESIGN: Cross-sectional tracking surveys conducted pre-intervention and post-intervention (waves I and III of campaign). SETTING: Western Australia. PARTICIPANTS: Cross-sectional samples of Western Australian women aged 25-54 years before the campaign (n=136) and immediately after wave I (n=206) and wave III (n=155) of the campaign. INTERVENTION: The 'Alcohol and Cancer' mass media campaign ran from May 2010 to May 2011 and consisted of three waves of paid television advertising with supporting print ..View full abstract
The intervention campaign and the evaluation research was funded by the Government of Western Australia through the Western Australian Drug and Alcohol Office.