Journal article
Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: Experimental research
H Dixon, M Scully, P Niven, B Kelly, K Chapman, R Donovan, J Martin, LA Baur, D Crawford, M Wakefield
Pediatric Obesity | WILEY | Published : 2014
Abstract
Summary What is already known about this subject Food marketing has come under scrutiny for its likely contribution to promoting unhealthy eating and obesity in children. There is limited published evidence regarding the effects of food packaging promotions on children. Nutrient content claims and sports celebrity endorsements on food packs influence adults to prefer energy-dense and nutrient-poor (EDNP) products bearing such promotions, especially among the majority who do not read the nutrition information panel. What this study adds This study experimentally tested pre-adolescent children's responses to three common food marketing techniques: nutrient content claims, sports celebrity endo..
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Funding Acknowledgements
This study was funded by Cancer Council Victoria. No conflict of interest is declared. All authors have contributed to this paper by being involved in conceiving and designing the study or in analysis and interpretation of data, and in writing and revising the paper.