Ideals, oughts, and self-regulation: Are there qualitatively distinct self-guides?

Abstract

Self-regulation, the ability to regulate one's emotions and behavior with respect to important goals, is an important function. While a number of different self-regulatory models exist, self-discrepancy theory (SDT: Higgins, 1987, 1989a, 1989b) is the only model which proposes that there are distinct self-guides, the ideal and the ought self. Discrepancies or congruencies between the actual self and each type of self-guide is proposed to result in unique emotional and behavioral consequences. Some recent research findings have failed to demonstrate these unique consequences, causing the proposed distinction between the self-guides to be questioned in the literature. This paper suggests that ..