Journal article
Reach, engagement, and effectiveness: A systematic review of evaluation methodologies used in health promotion via social networking sites
MSC Lim, CJC Wright, ER Carrotte, AE Pedrana
Health Promotion Journal of Australia | CSIRO PUBLISHING | Published : 2016
DOI: 10.1071/HE16057
Abstract
Issue addressed Social networking sites (SNS) are increasingly popular platforms for health promotion. Advancements in SNS health promotion require quality evidence; however, interventions are often not formally evaluated. This study aims to describe evaluation practices used in SNS health promotion. Methods A systematic review was undertaken of Medline, PsycINFO, Scopus, EMBASE, CINAHL Plus, Communication and Mass Media Complete, and Cochrane Library databases. Articles published between 2006 and 2013 describing any health promotion intervention delivered using SNS were included. Results Forty-seven studies were included. There were two main evaluation approaches: closed designs (n≤23), whi..
View full abstractGrants
Funding Acknowledgements
David Hunt assisted in systematic article identification and screening. Paul Dietze provided advice on the review design. This work was supported by an Australian Government Department of Health Preventive Health Research Fellowship. The authors gratefully acknowledge the support of the Victorian Operational Infrastructure Support Program received by the Burnet Institute.