An evaluation of nad/narb purpose and performance

Abstract

The effectiveness of NAD/NARB as a self-regulatory mechanism is evaluated under “consumer advocacy” and “advertising advocacy” models. Based on past research and a content analysis of NAD case summaries, conclusions are drawn and recommendations are made. The NAD/NARB has been an effective force for improving advertising given the existing constraints of severe budget limitations and industry expectations, but certain trends toward conservatism and stronger industry orientation are noted. © 1983 Taylor & Francis Group, LLC.