Modelling loyalty and behavioural change intentions of busway passengers: A case study of Brisbane, Australia

Abstract

Understanding public transport passengers' loyalty has received growing research attention, given its potential to inform the long-term market management of a public transport service. However, the nature of public transport passengers' loyalty is arguably yet to be fully understood concerning its relationship to passengers' captivity and attitudes towards private car use, and their intentions to change their modal use. Hence questions remain largely unexplored that: Is public transport passengers' loyalty a result of a preferred or constrained choice? And does their loyalty have the potential to encourage more sustainable transport modal use patterns? Drawing on the busway network in Brisba..