Book Chapter

Intergroup metaphors

E Holland, M Stratemeyer, N HASLAM

Advances in Intergroup Communication | Peter Lang | Published : 2016

Abstract

Intergroup metaphors represent human groups as nonhuman entities, such as animals, objects, plants, or forces of nature. These metaphors are abundant, diverse in meanings, and frequently but not invariably derogatory. Intergroup metaphors may be explicitly represented in language or implicitly represented as nonconscious mental associations. Research and theory on dehumanization offer a useful perspective on these metaphors, and show that likening outgroups to animals is a particularly common phenomenon. Frequently, groups are metaphorically compared to disgusting or degrading animals during times of conflict, but people also tend to view members of outgroups as subtly more animal-like or pr..

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University of Melbourne Researchers