Journal article
What is the role of tobacco control advertising intensity and duration in reducing adolescent smoking prevalence? Findings from 16 years of tobacco control mass media advertising in Australia
VM White, SJ Durkin, K Coomber, MA Wakefield
Tobacco Control | BMJ PUBLISHING GROUP | Published : 2015
Abstract
Objective To examine how the intensity and duration of tobacco control advertising relate to adolescent smoking prevalence. Methods Australian students (aged 12–17 years) participating in a national survey conducted triennially between 1993 and 2008 (sample size range 12 314–16 611). The outcome measure was students’ smoking in the previous 4 weeks collected through anonymous, self-completed surveys. For each student, monthly targeted rating points (TRPs, a measure of television advertising exposure) for tobacco control advertising was calculated for the 3 and 12 months prior to surveying. For each time period, cumulative TRPs exposure and exposure to three intensity levels (≥ 100 TRPs/month..
View full abstractGrants
Awarded by Australian National Health and Medical Research Council
Funding Acknowledgements
This study was supported by an Australian National Health and Medical Research Council (Project Grant number 504707). Funding for student survey data collection was made available from the following organisations: The Cancer Council Victoria, The Cancer Council South Australia, The Cancer Council Tasmania, The Cancer Council NSW, The Cancer Council Northern Territory, The Cancer Council Queensland, The Cancer Council ACT, Department of Health Victoria, The NSW Health Department, The Department of Health Western Australia, Northern Territory Government Department of Health and Community Services, Queensland Education Department, Queensland Health, ACT Health, Drug and Alcohol Services Council SA, Health Department of Tasmania, and the Australian Government Department of Health and Ageing.