Journal article

'Something's Brewing': the changing trends in alcohol coverage in Australian newspapers 2000-2011

D Azar, V White, S Bland, M Livingston, R Room, T Chikritzhs, S Durkin, W Gilmore, M Wakefield

Alcohol and Alcoholism | Published : 2014


AIMS: The portrayal of alcohol in the news media, including newspapers, plays an important role in influencing societal norms and setting public agendas. We present the first large-scale examination of news coverage of alcohol-related issues in Australian newspapers. METHOD: Content analysis was performed on a sample of alcohol-related newspaper articles (n = 4217) published across Australia from 2000 to 2011. Articles were coded for type, theme, prominence, topic slant, opinion slant and sources/spokesperson. RESULTS: Across the period, the most common themes were promotion (21%), drink-driving (16%) and restrictions/policy (16%). Themes of restrictions/policy and responsible beverage servi..

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