The uses and gratifications of using Facebook music listening applications

Abstract

Despite rapid adoption of social media as a means of music listening, little is known about users’ motivations. This study applies the Uses and Gratifications approach to users’ motivations for using music listening applications on Facebook. Participants completed an online survey, and 153 out of 576 respondents indicated that they used a Facebook music listening application. A principal axis factor analysis identified three different motivations for this usage, namely entertainment, communication, and habitual diversion gratifications. The entertainment and communication gratifications replicate those found in prior Uses and Gratifications research concerning other social networking feature..