Increasing Pro-Environmental Behaviors by Increasing Self-Concordance: Testing an Intervention
Kerrie L Unsworth, Ilona M McNeill
JOURNAL OF APPLIED PSYCHOLOGY | AMER PSYCHOLOGICAL ASSOC | Published : 2017
Globally, there is a clear need to change our behavior to mitigate climate change. Many people, however, will not find the need for mitigation important enough to make their behavior more environmentally sustainable. Three studies supported the hypothesis that it is possible to overcome this issue by connecting these behaviors to goals that are important to people, even if such goals are unrelated to climate change or the environment in general. Study 1 (N = 305 working adults) showed that stronger self-concordance of behavior related to energy sustainability was related to a greater chance of signing a petition for increasing renewable energy sources. Next, 2 experimental studies (Study 2: ..View full abstract
This work was carried out with financial support from the Australian Government (Department of Climate Change and Energy Efficiency) and the National Climate Change Adaptation Research Facility (NCCARF). The views expressed herein are not necessarily the views of the Commonwealth or NCCARF, and neither the Commonwealth nor NCCARF accept responsibility for information or advice contained herein. Different parts of this work were presented at the Academy of Management Conference in 2014 and 2015.