Conference Proceedings
Leveraging opportunities from digital disruption: A shared value approach Aaustralia post
T White, J Evans, I Williamson, E Gillies
76th Annual Meeting of the Academy of Management, AOM 2016 | Published : 2016
Abstract
This paper identifies four key benefits of SCSR for firms facing disruption. 1. Shaping the capabilities of a firm; 2. Establishing an effective conduit for firms to gain knowledge and insight needed to implement new innovations; 3. Assistance in implementing new business models; and 4. Enhancing the firm's brand equity.