Journal article

A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated

Simon C Moore, Alex M Wood, Laurence Moore, Jonathan Shepherd, Simon Murphy, Gordon DA Brown

BMC Public Health | BMC | Published : 2016

Abstract

BACKGROUND: A rank based social norms model predicts that drinkers' judgements about their drinking will be based on the rank of their breath alcohol level amongst that of others in the immediate environment, rather than their actual breath alcohol level, with lower relative rank associated with greater feelings of safety. This study tested this hypothesis and examined how people judge their levels of drunkenness and the health consequences of their drinking whilst they are intoxicated in social drinking environments. METHODS: Breath alcohol testing of 1,862 people (mean age = 26.96 years; 61.86 % male) in drinking environments. A subset (N = 400) also answered four questions asking about th..

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Grants

Awarded by UK Medical Research Council


Awarded by Economic and Social Research council


Awarded by Wellcome Trust under UK Clinical Research Collaboration


Awarded by Economic and Social Research Council


Awarded by Medical Research Council


Awarded by National Institute for Health Research


Awarded by Chief Scientist Office


Funding Acknowledgements

Funded by UK Medical Research Council (Grant G0701758 and MC_UU_12017), the Economic and Social Research council (RES-062-23-2462, ES/K002201/1 and ES/K00588X/1). The research was further supported by DECIPHer, a UKCRC Public Health Research Centre of Excellence, which receives funding from the British Heart Foundation, Cancer Research UK, Medical Research Council, the Welsh Government and the Wellcome Trust (WT087640MA), under the auspices of the UK Clinical Research Collaboration. Funders had no role in the design of the study, analysis or interpretation of the data.