Journal article

Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study

Sui Pheng Low, Shang Gao, Mohammad Matin Mohdari

Construction Management and Economics | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2016

DOI: 10.1080/01446193.2016.1211719

Keywords

Singapore
Performance
Organization
Social Sciences
Marketing
Business & Economics
Professional Services
Business
Architecture