Conference Proceedings

Development of conceptual model for social commerce research through integration with big data analysis

X Tian, L Liu, K Mirkovski, M Li

the 20th Pacific Asia Conference On Information Systems (PACIS), Chiayi, Taiwan, 27 June-1 July 2016 | Published : 2016

Abstract

Information systems designers face great opportunities and challenges in developing a holistic big data research approach for the new analytics savvy generation. In addition business intelligence is largely utilized in the business community and thus can leverage the opportunities from the abundant data and domain-specific analytics in many critical areas. The aim of this paper is to assess the relevance of these trends in the current business context through evidence-based documentation of current and emerging applications as well as their wider business implications. In this paper, we use BigML to examine how the two social information channels (i.e., friends-based opinion leaders-based so..

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University of Melbourne Researchers

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