Journal article

“We need more clips about Putin, and lots of them:” Russia’s state-commissioned online visual culture


Nationalities Papers: The Journal of Nationalism and Ethnicity | Taylor & Francis | Published : 2017


In this article, we examine how the Putin government is attempting to respond and adapt to the YouTube phenomenon and the vibrant oppositional online visual culture on Runet. We show how these processes are giving rise to new forms of state propaganda, shaped and driven above all by the quest for high-ranking search-engine results and the concomitant desire to appeal to the perceived new sensibilities of the Internet generation through the commissioning and production of “viral videos.” We focus in particular on the videos created by Iurii Degtiarev, a pioneer in the development of this genre, whose works we explore in light of the “Kremlingate” email leaks, which offer inside information on..

View full abstract


Awarded by Australian Research Council's Discovery Early Career Research Awards (DECRA)

Funding Acknowledgements

Julie Fedor's research for this article was supported under the Australian Research Council's Discovery Early Career Research Awards (DECRA) funding scheme (project DE150100838). The views expressed herein are those of the authors and are not necessarily those of the Australian Research Council. We also gratefully acknowledge support provided by the University of Melbourne's School of Historical and Philosophical Studies that helped to enable this collaboration.