Donating Context Data to Science: The Effects of Social Signals and Perceptions on Action-Taking

Abstract

It is becoming increasingly easy for researchers to develop context-aware applications for smartphones. A perennial challenge, however, is to convince a large number of people to install them and donate contextual data for scientific purposes. Our empirical study seeks to address this challenge by investigating how people's perception and attitude affect their willingness to donate context data to researchers and quantifies the effects of social signals on donation action-taking. Our findings indicate that the perceived need for donation and perceived organization reputation are key determinants in deciding whether to donate: people with altruistic personality do not necessarily donate if th..