Journal article
Continued Impact of SunSmart Advertising on Youth and Adults' Behaviors
SJ Dobbinson, A Volkov, MA Wakefield
American Journal of Preventive Medicine | ELSEVIER SCIENCE INC | Published : 2015
Abstract
Introduction: Televised advertising campaigns play a central role in public education for skin cancer prevention in Australia. Continued impact on behavior is crucial to optimize these investments. This study examines whether exposure to increased intensity of summer campaigns in the past decade has continued to influence sun protection behaviors and to examine behavioral impact across age groups. Methods: Cross-sectional weekly telephone surveys of Melbourne residents were conducted over summers from 1987-1988 to 2010-2011, and analyzed in 2012-2014. Respondents' sun-related attitudes and their sun protection and sunburn on the weekend prior to interview were assessed. Population exposure t..
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Funding Acknowledgements
This study was funded by Cancer Council Victoria and VicHealth. The study also received funding for surveys since 2003 from Cancer Council Australia and the Australian Government Department of Health and Ageing as part of a national survey. We thank Professor David Hill and colleagues involved in the early development of the sun protection survey methods. We thank Dr. Roger Milne from Cancer Council Victoria for statistical advice. We also thank survey participants and staff of the Australian Radiation Protection and Nuclear Safety Agency and the Bureau of Meteorology.