Journal article

The relative ability of different front-of-pack labels to assist consumers discriminate between healthy, moderately healthy, and unhealthy foods

Zenobia Talati, Simone Pettigrew, Kylie Ball, Clare Hughes, Bridget Kelly, Bruce Neal, Helen Dixon

FOOD QUALITY AND PREFERENCE | ELSEVIER SCI LTD | Published : 2017

Abstract

The degree to which different front-of-pack labels (FoPLs) can assist consumers to make healthy choices seems to depend on the extent to which the FoPLs provide an interpretation of the nutrition information presented. The aim of this study was to assess the effectiveness of three FoPLs that vary by interpretive content in allowing consumers to discriminate between products of varying healthiness. Australian consumers (n = 2058) rated the perceived healthiness of mock food pack images that varied according to: nutritional profile (healthy, moderately healthy, unhealthy); FoPL (Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), Health Star Rating (HSR), or control); and food type (cooki..

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Grants

Awarded by ARC Linkage grant


Awarded by NHMRC


Funding Acknowledgements

This work was supported by an ARC Linkage grant (LP130100428), with contributions from the South Australian Health and Medical Research Institute, the National Heart Foundation, Cancer Council NSW and Cancer Council Victoria. KB was supported by an NHMRC Principal Research Fellowship (ID 1042442).