Journal article

Smokers' understandings of cigarette yield labels.

S Chapman, D Wilson, M Wakefield

Med J Aust | Published : 1986

Abstract

An important part of public health policy on the control of smoking is the promotion of a reduction in intake of tar by persons who continue to smoke. One method that may contribute towards such a reduction is to encourage smokers to choose cigarette brands that contain low tar levels. This in turn might be promoted by the comprehensible labelling of cigarette packets with tar yields. We tested our hypothesis that the current information about tar yield on cigarette packets is incomprehensible to smokers on a sample of 498 persons (original sample, 500) who smoked. Only 10 (2%) smokers were able to state the correct tar content of their cigarette. On a scaled range of tar levels in all cigar..

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