Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study
Stella Juhyun Lee, Emily Brennan, Laura Anne Gibson, Andy SL Tan, Ani Kybert-Momjian, Jiaying Liu, Robert Hornik
Journal of Communication | WILEY | Published : 2016
Awarded by National Cancer Institute (NCI) of the National Institutes of Health (NIH)
Awarded by FDA Center for Tobacco Products (CTP)
The authors are grateful to the editor and anonymous reviewers for their valuable suggestions for improving this paper. Research reported in this publication was supported by the National Cancer Institute (NCI) of the National Institutes of Health (NIH) under Award Number P20CA095856 and by the NCI of the NIH and FDA Center for Tobacco Products (CTP) under Award Number P50CA179546. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the Food and Drug Administration (FDA).