Journal article
Talking about Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers' Quit Behaviors
M Jeong, ASL Tan, E Brennan, L Gibson, RC Hornik
Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2015
Abstract
This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on 2 quitting behaviors (sought help to quit and tried to quit smoking completely), as well as the relation between ad-related and quitting-related conversations. Data were collected before the campaign and monthly for 16 months during the campaign through cross-sectional telephone surveys among a sample of 3,277 adult Philadelphia smokers. Follow-up interviews were conducted among 877 participants 3 months after their first survey. Cross-sectional and longi..
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Awarded by National Cancer Institute
Funding Acknowledgements
Funding for the data collected to conduct this study was made possible in part by Cooperative Agreement #1U58DP002633-01 from the Centers for Disease Control and Prevention, U.S. Department of Health and Human Services, and Get Healthy Philly, an initiative of the Philadelphia Department of Public Health, as well as from the National Cancer Institute (grant # P50CA095856). The views expressed in this article do not necessarily reflect the official policies of the Department of Health and Human Services, nor does mention of trade names, commercial practices, or organizations imply endorsement by the U.S. government.