Is UNESCO World Heritage recognition a blessing or burden? Evidence from developing Asian countries

Abstract

To both acknowledge and protect many cultural heritage expressions, sites and practices, UNESCO has instituted three conventions; Tangible Heritage, Intangible Heritage and Diversity of Cultural Expression. If a site/practice receives this UNESCO badge, it is an acknowledgment of its universal cultural and/or natural value as well as recognition of the need to protect it from harm. However, the UNESCO badge is an important marketing tool in world tourism and its presence ensures many more visitors to a site/practice that is UNESCO recognised. With increasing wealth and mobility, many more people are travelling than was possible even a decade ago. Increasing numbers of visitors can negatively..