Journal article

No Drama Key Elements to the Success of an HIV/STI-Prevention Mass-Media Campaign

Alisa E Pedrana, Margaret E Hellard, Peter Higgs, Jason Asselin, Colin Batrouney, Mark Stoove

Qualitative Health Research | SAGE PUBLICATIONS INC | Published : 2014

DOI: 10.1177/1049732314529024

University of Melbourne Researchers

Citation metrics

9Web of Science
5Scopus
7Dimensions

Keywords

Qualitative Analysis
Homosexuality, Male
Information Science & Library Science
Mass Media
Social Marketing
Loss-Framed Messages
Social Sciences, Interdisciplinary
Social Marketing Campaign
Sex
Interventions
Gay Men
Sexuality / Sexual Health
Biomedical Social Sciences
Australia
Middle Aged
Aged
Sexually Transmitted Diseases
Technology
Risk
Health Knowledge, Attitudes, Practice
Male
Research Evaluation
Health Promotion
Hiv Prevention
Social Sciences - Other Topics
Social Sciences
Public-Health
Science & Technology
Adult
Qualitative Research
Behavior
Young Adult
Social Sciences, Biomedical
Health Communication
Hiv/aids Prevention
Focus Groups
Hiv Infections
Humans