Journal article

CEOS Theory: A Comprehensive Approach to Understanding Hard to Maintain Behaviour Change

Ron Borland

APPLIED PSYCHOLOGY-HEALTH AND WELL BEING | WILEY | Published : 2017

Abstract

This paper provides a brief introduction to CEOS theory, a comprehensive theory for understanding hard to maintain behaviour change. The name CEOS is an acronym for Context, Executive, and Operational Systems theory. Behaviour is theorised to be the result of the moment by moment interaction between internal needs (operational processes) in relation to environmental conditions, and for humans this is augmented by goal-directed, executive action which can transcend immediate contingencies. All behaviour is generated by operational processes. Goal-directed behaviours only triumph over contingency-generated competing behaviours when operational processes have been sufficiently activated to supp..

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