Journal article
Cigarette brand loyalty in Australia: Findings from the ITC four country survey
GA Cowie, E Swift, R Borland, FJ Chaloupka, GT Fong
Tobacco Control | BMJ PUBLISHING GROUP | Published : 2014
Abstract
Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variables over a period of 10 years in Australia. Methods Data from current Australian smokers from 9 waves of the International Tobacco Control Policy Evaluation 4-Country Survey covering the period from 2002 to early 2012. Key measures reported were having a regular brand, use for at least 1 year, brand stability (derived from same reported brand at successive waves), and reasons for choosing brands. ..
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Awarded by National Cancer Institute
Funding Acknowledgements
The data collection for the ITC project is supported by Grants R01 CA 100362 and P50 CA111236 (Roswell Park Transdisciplinary Tobacco Use Research Center) from the National Cancer Institute of the USA, Robert Wood Johnson Foundation (045734), Canadian Institutes of Health Research (57897 and 115016), National Health and Medical Research Council of Australia (265903 and 450110), Cancer Research UK (C312/A3726), and Canadian Tobacco Control Research Initiative (014578), with additional support from the Propel Centre for Population Health Impact at the University of Waterloo. GC receives a Victorian Public Health Training Scheme scholarship from the Department of Health, Victoria, Australia.