Journal article
Impact of the removal of misleading terms on cigarette pack on smokers' beliefs about 'light/mild' cigarettes: cross-country comparisons
Hua-Hie Yong, Ron Borland, K Michael Cummings, David Hammond, Richard J O'Connor, Gerard Hastings, Bill King
ADDICTION | WILEY | Published : 2011
Abstract
AIM: This paper examines how smokers' beliefs about 'light/mild' cigarettes in Australia, Canada and the United Kingdom were affected by the removal of misleading 'light/mild' terms from packs. DESIGN, SETTING AND PARTICIPANTS: The data come from the first seven waves (2002-09) of the International Tobacco Control Policy Evaluation (ITC) Four-Country Survey, an annual cohort telephone survey of adult smokers in Canada, the United States, the United Kingdom and Australia (21 613 individual cases). 'Light' and 'mild' descriptors were removed in 2003 in the United Kingdom, in 2006 in Australia and in 2007 in Canada. We compare beliefs about 'light' cigarettes both before and after the bans, w..
View full abstractGrants
Awarded by National Cancer Institute of the United States
Awarded by Robert Wood Johnson Foundation
Awarded by Canadian Institutes of Health Research
Awarded by National Health and Medical Research Council of Australia
Awarded by Cancer Research UK
Awarded by Canadian Tobacco Control Research Initiative
Awarded by NATIONAL CANCER INSTITUTE
Funding Acknowledgements
The ITC Four-Country Survey is supported by multiple grants including R01 CA 100362 and P50 CA111236 (Roswell Park Transdisciplinary Tobacco Use Research Center) and also in part from grant P01 CA138389 (Roswell Park Cancer Institute, Buffalo, New York), all funded by the National Cancer Institute of the United States, Robert Wood Johnson Foundation (045734), Canadian Institutes of Health Research (57897, 79551), National Health and Medical Research Council of Australia (265903, 450110), Cancer Research UK (C312/A3726), Canadian Tobacco Control Research Initiative (014578) and Centre for Behavioural Research and Program Evaluation, National Cancer Institute of Canada/Canadian Cancer Society. We would like to thank members of the Data Management Core at the University of Waterloo for assistance in preparing the data for this analysis.