Journal article

Beyond light and mild: cigarette brand descriptors and perceptions of risk in the International Tobacco Control (ITC) Four Country Survey

Seema Mutti, David Hammond, Ron Borland, Michael K Cummings, Richard J O'Connor, Geoffrey T Fong

ADDICTION | WILEY | Published : 2011


AIMS: To examine perceptions of risk related to type of cigarette brand. DESIGN AND SETTING: Cross-sectional findings from wave 5 of the ITC Four Country Survey, conducted with nationally representative samples of smokers in 2006. PARTICIPANTS: A total of 8243 current and former adult (≥18 years) smokers from Canada (n=2022), the United States (n=2034), the United Kingdom (n=2019) and Australia (n=2168). MEASUREMENTS: Outcomes included beliefs about the relative risks of cigarettes, including perceptions of 'own' brand. Correlates included socio-demographic, smoking-related covariates and brand characteristics. FINDINGS: One-fifth of smokers believed incorrectly that 'some cigarette brands c..

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Awarded by National Health and Medical Research Council of Australia

Awarded by Cancer Research UK

Awarded by US National Cancer Institute

Awarded by Canadian Institutes for Health Research


Funding Acknowledgements

This research was funded by grants from the National Health and Medical Research Council of Australia (265903) and (450110), Cancer Research UK (C312/A6465), US National Cancer Institute (RO1 CA100362) and (P50 CA111236), Canadian Institutes for Health Research (79551), Ontario Institute for Cancer Research (Senior Investigator Award), Canadian Institutes for Health Research New Investigator Award (Hammond), Propel Centre for Population Health Impact, CIHR Masters Award (Mutti) and the Ontario Tobacco Research Institute.