Journal article

Smokers' reactions to the new larger health warning labels on plain cigarette packs in Australia: findings from the ITC Australia project

Hua-Hie Yong, Ron Borland, David Hammond, James F Thrasher, K Michael Cummings, Geoffrey T Fong

Tobacco Control | BMJ PUBLISHING GROUP | Published : 2016

Abstract

OBJECTIVES: This study examined whether larger sized Australian cigarette health warning labels (HWLs) with plain packaging (PP) were associated with increased desirable reactions towards the HWLs postimplementation. METHODS: Data were from the International Tobacco Control (ITC) longitudinal cohort survey assessing Australian smokers one wave prior to the policy change in 2011 (n=1104) and another wave after the policy change in 2013 (n=1093). We assessed initial attentional orientation (AO) to or away from warnings, plus other reactions, including cognitive reactions towards the HWLs and quit intentions. RESULTS: As expected, AO towards the HWLs and reported frequency of noticing warnings ..

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Grants

Awarded by National Cancer Institute of the USA


Awarded by Robert Wood Johnson Foundation


Awarded by Canadian Institutes of Health Research


Awarded by National Health and Medical Research Council of Australia


Awarded by Cancer Research UK


Awarded by Canadian Tobacco Control Research Initiative


Awarded by NATIONAL CANCER INSTITUTE


Funding Acknowledgements

The ITC Four Country Survey is supported by multiple grants including R01 CA100362, P50 CA111236 (Roswell Park Transdisciplinary Tobacco Use Research Centre), P01 CA138389 (Medical University of South Carolina), P30 CA138313 (Hollings Cancer Center Support Grant, Medical University of South Carolina) and an ITC pilot study grant (Medical University of South Carolina), all funded by the National Cancer Institute of the USA, Robert Wood Johnson Foundation (045734), Canadian Institutes of Health Research (57897, 79551), National Health and Medical Research Council of Australia (265903, 450110, APP1005922), Cancer Research UK (C312/A3726), Canadian Tobacco Control Research Initiative (014578) and Centre for Behavioural Research and Program Evaluation, National Cancer Institute of Canada/Canadian Cancer Society.