Journal article

Relationship of Cigarette-Related Perceptions to Cigarette Design Features: Findings From the 2009 ITC US Survey

Richard J O'Connor, Rosalie V Caruso, Ron Borland, K Michael Cummings, Maansi Bansal-Travers, Brian V Fix, Bill King, David Hammond, Geoffrey T Fong

Nicotine & Tobacco Research | OXFORD UNIV PRESS | Published : 2013

Abstract

INTRODUCTION: Many governments around the world have banned the use of misleading cigarette descriptors such as "light" and "mild" because the cigarettes so labeled were found not to reduce smokers' health risks. However, underlying cigarette design features, which are retained in many brands, likely contribute to ongoing belief that these cigarettes are less harmful by producing perceptions of lightness/smoothness through lighter taste and reduced harshness and irritation. METHODS: Participants (N = 320) were recruited from the International Tobacco Control U.S. Survey conducted in 2009 and 2010, when they answered questions about smoking behavior, attitudes and beliefs about tobacco produc..

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