Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign
Wonkyong Beth Lee, Geoffrey T Fong, Timothy Dewhirst, Ryan D Kennedy, Hua-Hie Yong, Ron Borland, Rahmat Awang, Maizurah Omar
Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2015
Awarded by U.S. National Cancer Institute (Roswell Park Transdisciplinary Tobacco Use Research Center)
Awarded by Canadian Institutes for Health Research
This research was supported by grants from the U.S. National Cancer Institute (P50 CA111236: the Roswell Park Transdisciplinary Tobacco Use Research Center), the Canadian Institutes for Health Research (79551), the Malaysian Ministry of Health, the National Health and Medical Research Council of Australia, and the Ontario Institute for Cancer Research.