Journal article

Stronger pack warnings predict quitting more than weaker ones: finding from the ITC Malaysia and Thailand surveys

Ahmed I Fathelrahman, Lin Li, Ron Borland, Hua-Hie Yong, Maizurah Omar, Rahmat Awang, Buppha Sirirassamee, Geoffrey T Fong, David Hammond



BACKGROUND: We examined the impact of cigarette pack warning labels on interest in quitting and subsequent quit attempts among adult smokers in Malaysia and Thailand. METHODS: Two overlapping cohorts of adults who reported smoking factory- made cigarettes from Malaysia and Thailand were interviewed face-to-face (3189 were surveyed at baseline and 1781 re-contacted at Wave 2; 2361 current smokers were surveyed at Wave 2 and 1586 re-contacted at Wave 3). In Thailand at baseline, large text only warnings were assessed, while at Wave 2 new large graphic warnings were assessed. In Malaysia, during both waves small text only warnings were in effect. Reactions were used to predict interest in quitt..

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Awarded by U.S. National Institutes of Health

Funding Acknowledgements

The ITC-project was supported by the U.S. National Institutes of Health [Grant Number 1 P50 CA11236-01 (CFDA 93.399)] and includes international collaborators namely the Cancer Council Victoria, the University of Waterloo and the Roswell Park Cancer Institute.