Stronger pack warnings predict quitting more than weaker ones: finding from the ITC Malaysia and Thailand surveys
Ahmed I Fathelrahman, Lin Li, Ron Borland, Hua-Hie Yong, Maizurah Omar, Rahmat Awang, Buppha Sirirassamee, Geoffrey T Fong, David Hammond
TOBACCO INDUCED DISEASES | EUROPEAN PUBLISHING | Published : 2013
BACKGROUND: We examined the impact of cigarette pack warning labels on interest in quitting and subsequent quit attempts among adult smokers in Malaysia and Thailand. METHODS: Two overlapping cohorts of adults who reported smoking factory- made cigarettes from Malaysia and Thailand were interviewed face-to-face (3189 were surveyed at baseline and 1781 re-contacted at Wave 2; 2361 current smokers were surveyed at Wave 2 and 1586 re-contacted at Wave 3). In Thailand at baseline, large text only warnings were assessed, while at Wave 2 new large graphic warnings were assessed. In Malaysia, during both waves small text only warnings were in effect. Reactions were used to predict interest in quitt..View full abstract
Awarded by U.S. National Institutes of Health
The ITC-project was supported by the U.S. National Institutes of Health [Grant Number 1 P50 CA11236-01 (CFDA 93.399)] and includes international collaborators namely the Cancer Council Victoria, the University of Waterloo and the Roswell Park Cancer Institute.