Regulating Tobacco to Minimise Harms

Abstract

Tobacco remains highly under-regulated in proportion to its harms and addictiveness, and in comparison to consumer products, food and other drugs. The areas of underregulation fall into two main categories; marketing and product design. The tobacco industry continues to act inways that undermine sound tobacco control policy, including: marketing products in ways designed to increase and sustain use; designing products in ways that make them more addictive; designing products in ways that make the experience of smoking more pleasant than it intrinsically is; and making no real attempts to reduce the harmfulness of its products. No jurisdiction in the world regulates what can and cannot be in,..