Smoker interest in lower harm alternatives to cigarettes: National survey data
Nick Wilson, Ron Borland, Deepa Weerasekera, Richard Edwards, Marie Russell
Nicotine & Tobacco Research | OXFORD UNIV PRESS | Published : 2009
INTRODUCTION: The aim of this study was to examine knowledge and attitudes to lower harm alternatives to cigarettes among New Zealand (NZ) smokers. METHODS: The NZ arm of the International Tobacco Control Policy Evaluation Survey (ITC Project) utilizes the NZ Health Survey (a national sample). From this sample, we surveyed adult smokers (N = 1,376). RESULTS: Knowledge about smokeless tobacco was poor, with only 16% regarding such products as less harmful than ordinary cigarettes. Only 7% considered such products to be "a lot less" harmful. When participants were asked to assume that these products were much less harmful than cigarettes, 34% of smokers stated that they would be interested in ..View full abstract
Awarded by Health Research Council of New Zealand
Awarded by Marsden Fund
Awarded by NATIONAL CANCER INSTITUTE
The Health Research Council of New Zealand ( grant 06/453) and the Marsden Fund ( grant UOO0716).