Journal article

Smoker interest in lower harm alternatives to cigarettes: National survey data

Nick Wilson, Ron Borland, Deepa Weerasekera, Richard Edwards, Marie Russell

Nicotine & Tobacco Research | OXFORD UNIV PRESS | Published : 2009


INTRODUCTION: The aim of this study was to examine knowledge and attitudes to lower harm alternatives to cigarettes among New Zealand (NZ) smokers. METHODS: The NZ arm of the International Tobacco Control Policy Evaluation Survey (ITC Project) utilizes the NZ Health Survey (a national sample). From this sample, we surveyed adult smokers (N = 1,376). RESULTS: Knowledge about smokeless tobacco was poor, with only 16% regarding such products as less harmful than ordinary cigarettes. Only 7% considered such products to be "a lot less" harmful. When participants were asked to assume that these products were much less harmful than cigarettes, 34% of smokers stated that they would be interested in ..

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