Journal article

Tobacco denormalization and industry beliefs among smokers from four countries

David Hammond, Geoffrey T Fong, Mark P Zanna, James F Thrasher, Ron Borland

American Journal of Preventive Medicine | ELSEVIER SCIENCE INC | Published : 2006


BACKGROUND: Tobacco denormalization is an important concept for understanding smoking behavior. The present study sought to assess beliefs about the tobacco industry and the social acceptability of smoking among nationally representative samples of adult smokers from four countries, and to assess the relationship of these measures to cessation behavior and tobacco-control policy. DESIGN: A longitudinal survey of 9058 adult smokers from Canada (n = 2214), the United States (n = 2138), the United Kingdom (n = 2401), and Australia (n = 2305), was conducted in October-December 2002 and again in June and August 2003 (75% follow-up rate). The analyses were conducted in 2005. RESULTS: The findings ..

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