Journal article

Impact of behavioral intention on effectiveness of message features - Evidence from the family sun safety project

DB Buller, R Borland, M Burgoon

Human Communication Research | WILEY-BLACKWELL | Published : 1998


The effectiveness of messages with different logical styles might change, regardless of factual content, depending on receiver intent to practice prevention. Predictions based on reactance theory, postdecisional regret, and language expectancy theory were tested in a study altering logical style (inductive versus deductive) and language intensity in messages to parents advocating family sun safety. A prediction that deductively formatted messages would be inferior for parents not intending to act was confirmed in analyses of their reported sun protection, supporting a reactance theory explanation. For parents with mixed intentions to increase protection for themselves or their children, dedu..

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