Journal article

Smokers' beliefs about the relative safety of other tobacco products: Findings from the ITC Collaboration

Richard J O'Connor, Ann McNeill, Ron Borland, David Hammond, Bill King, Christian Boudreau, K Michael Cummings

Nicotine & Tobacco Research | OXFORD UNIV PRESS | Published : 2007


Most tobacco control efforts in western countries focus on the factory-made, mass-produced (FM) cigarette, whereas other tobacco products receive relatively little attention. Noncombusted tobacco products (i.e., referred to as smokeless tobacco), particularly Swedish-style snus, carry lower disease risks, compared with combusted tobacco products such as cigarettes. In this context, it is important to know what tobacco users believe about the relative harmfulness of various types of tobacco products. Data for this study came from random-digit-dialed telephone surveys of current smokers aged 18 or older in Australia, Canada, the United Kingdom, and the United States. Three waves of data, total..

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