Impact of graphic and text warnings on cigarette packs: findings from four countries over five years

R Borland; N Wilson; GT Fong; D Hammond; KM Cummings; H-H Yong; W Hosking; G Hastings; J Thrasher; A McNeill

Journal article

Impact of graphic and text warnings on cigarette packs: findings from four countries over five years

R Borland, N Wilson, GT Fong, D Hammond, KM Cummings, H-H Yong, W Hosking, G Hastings, J Thrasher, A McNeill

Tobacco Control | BMJ PUBLISHING GROUP | Published : 2009

DOI: 10.1136/tc.2008.028043

Abstract

OBJECTIVES: To examine the impact of health warnings on smokers by comparing the short-term impact of new graphic (2006) Australian warnings with: (i) earlier (2003) United Kingdom larger text-based warnings; (ii) and Canadian graphic warnings (late 2000); and also to extend our understanding of warning wear-out. METHODS: The International Tobacco Control Policy Evaluation Survey (ITC Project) follows prospective cohorts (with replenishment) of adult smokers annually (five waves: 2002-2006), in Canada, United States, UK and Australia (around 2000 per country per wave; total n = 17 773). Measures were of pack warning salience (reading and noticing); cognitive responses (thoughts of harm and q..

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University of Melbourne Researchers

Ron Borland Author Melbourne School of Psychological Sciences

Grants

Awarded by National Cancer Institute of the United States

Awarded by Roswell Park Transdisciplinary Tobacco Use Research Center

Awarded by Robert Wood Johnson Foundation

Awarded by Canadian Institutes of Health Research

Awarded by National Health and Medical Research Council of Australia

Awarded by Cancer Research UK

Awarded by Canadian Tobacco Control Research Initiative

Awarded by Economic and Social Research Council

Funding Acknowledgements

This research was funded by grants from the National Cancer Institute of the United States (R01 CA 100362), the Roswell Park Transdisciplinary Tobacco Use Research Center (P50 CA111236), Robert Wood Johnson Foundation (045734), Canadian Institutes of Health Research (57897 and 79551), National Health and Medical Research Council of Australia (265903 and 450110), Cancer Research UK (C312/A3726) and Canadian Tobacco Control Research Initiative (014578), with additional support from the Centre for Behavioural Research and Program Evaluation, National Cancer Institute of Canada/Canadian Cancer Society.