Journal article

Regret and Rationalization Among Smokers in Thailand and Malaysia: Findings From the International Tobacco Control Southeast Asia Survey

Wonkyong B Lee, Geoffrey T Fong, Mark P Zanna, Ron Borland, Maizurah Omar, Buppha Sirirassamee

Health Psychology | AMER PSYCHOLOGICAL ASSOC | Published : 2009


OBJECTIVE: To test whether differences of history and strength in tobacco control policies will influence social norms, which, in turn, will influence quit intentions, by influencing smokers' regret and rationalization. DESIGN: The data were from the International Tobacco Control (ITC) Policy Evaluation Southeast Asia Survey, a cohort survey of representative samples of adult smokers in Thailand (N = 2,000) and Malaysia (N = 2,006). The survey used a stratified multistage sampling design. MAIN OUTCOME MEASURES: Measures included regret, rationalization, social norms, and quit intention. RESULTS: Thai smokers were more likely to have quit intentions than Malaysian smokers. This difference in ..

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