Journal article

Divergence between strength indicators in packaging and cigarette engineering a case study of Marlboro varieties in Australia and the USA

Bill King, Ron Borland, Shadeed Abdul-Salaam, Gregory Polzin, David Ashley, Clifford Watson, Richard J O'Connor

Tobacco Control | BMJ PUBLISHING GROUP | Published : 2010

Abstract

OBJECTIVES: To investigate how the tobacco industry is adapting to regulatory action in accordance with provisions of the Framework Convention on Tobacco Control that targets misleading packaging and labelling. To relate the packaging and labelling of new cigarette varieties to their construction and performance. METHODS: The principal design features and tar, nicotine and carbon monoxide yields of the Marlboro 'brand family' in Australia were measured and compared with those of the US equivalents. RESULTS: Marlboro Red and Blue/Medium, could not be differentiated in preliminary tests in Australia, but were different in the USA. However, yield testing showed Marlboro Blue/Medium did not have..

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Grants

Awarded by Roswell Park Transdisciplinary Tobacco Use Research Center


Awarded by National Health and Medical Research Council of Australia


Funding Acknowledgements

Roswell Park Transdisciplinary Tobacco Use Research Center (P50 CA111236) and the National Health and Medical Research Council of Australia (450110) None of the sponsors had any role in the design and conduct of the study the collection management analysis and interpretation of the data or the preparation review and approval of the manuscript