Journal article

A strategy for controlling the marketing of tobacco products: a regulated market model

R Borland

Tobacco Control | B M J PUBLISHING GROUP | Published : 2003


OBJECTIVE: To outline a novel strategy for controlling the tobacco market. ARGUMENTS: More comprehensive controls over the tobacco market are essential and long overdue. Effective controls need to encourage the development of less harmful products; control commercial communication to ensure that potential harms are highlighted relative to any benefits; and provide mechanisms to move consumers away from tobacco use, or at least towards less harmful alternatives. Achieving this by regulating the existing industry is one strategy. This paper puts the case for an alternative: to have marketing controlled by an agency (called here the Tobacco Products Agency, or TPA) which tendered to manufacture..

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