"Fitspiration" on Social Media: A Content Analysis of Gendered Images
Elise Rose Carrotte, Ivanka Prichard, Megan Su Cheng Lim
Journal of Medical Internet Research | JMIR PUBLICATIONS, INC | Published : 2017
BACKGROUND: "Fitspiration" (also known as "fitspo") aims to inspire individuals to exercise and be healthy, but emerging research indicates exposure can negatively impact female body image. Fitspiration is frequently accessed on social media; however, it is currently unclear the degree to which messages about body image and exercise differ by gender of the subject. OBJECTIVE: The aim of our study was to conduct a content analysis to identify the characteristics of fitspiration content posted across social media and whether this differs according to subject gender. METHODS: Content tagged with #fitspo across Instagram, Facebook, Twitter, and Tumblr was extracted over a composite 30-minute per..View full abstract
We gratefully thank Paige Kernebone and Michelle Motteram for their contribution to coding the content, and Alyce Vella and Cassandra Wright for assisting with the development of the codebook. The authors also acknowledge the contribution to this work of the Victorian Operational Infrastructure Support Program received by the Burnet Institute. ML is supported by the Jim and Margaret Beever Fellowship from the Burnet Institute.