Book Chapter

Statewide Differences in Personality Predict Voting Patterns in 1996-2004 U.S. Presidential Elections

PJ Rentfrow, JT Jost, SD Gosling, J Potter

Social and Psychological Bases of Ideology and System Justification | Published : 2009

Abstract

Political regionalism is commonly attributed to differences in historical settlement patterns, social class, and racial diversity. This book provides evidence for the importance of another factor-state-level personality-in understanding regional differences in political ideology. Drawing on research in personality and social psychology, the chapter proposes that geographical differences in voting patterns partially reflect differences in the psychological characteristics of individuals living in different states. Specifically examined are associations between state-level personality scores and voting patterns in the 1996, 2000, and 2004 U.S. Presidential elections. Results show that mean lev..

View full abstract

University of Melbourne Researchers