Journal article

Wired but not WEIRD: the promise of the Internet in reaching more diverse samples.

Samuel D Gosling, Carson J Sandy, Oliver P John, Jeff Potter

Behav Brain Sci | Published : 2010

Abstract

Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18-22 (college) age group.