Journal article
Wired but not WEIRD: The promise of the Internet in reaching more diverse samples
SD Gosling, CJ Sandy, OP John, J Potter
Behavioral and Brain Sciences | Published : 2010
Abstract
Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18-22 (college) age group. Copyright © Cambridge University Press 2010.