Journal article

Another route to broadening the scope of social psychology: Ecologically valid research

SD Gosling

Behavioral and Brain Sciences | Published : 2004

Abstract

An imbalance is identified in social psychology between controlled experimental studies (which are common) and real-world, ecologically valid studies (which are rare). The preponderance of experimental studies (which provide mere existence proofs and lack realism) helps fuel social psychology's fault-finding focus. Laboratory experiments and ecological studies should be pursued jointly to examine social life in the real world.

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