Journal article

What's in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process

Richard L Gruner, Damien Power

Journal of Marketing Management | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2017

DOI: 10.1080/0267257X.2017.1325389

University of Melbourne Researchers

Citation metrics

1Scopus

Keywords

Performance
Business
Management
Technology
Strategies
Product Innovation
Market Orientation
Co-Creation
Information
Communities
Users
Business & Economics
Market Research Methods
Product Development
Customer Participation
Ethnography
Social Sciences
Crowdsourcing
Qualitative Research