Journal article

Radiohead's managerial creativity

G Morrow

Convergence | Published : 2009


This article will explore the way in which Radiohead have been managerially creative through their use of new media technologies. The band released their seventh album In Rainbows on the 10 October 2007 as a digital download for which consumers chose their own price: beginning at nothing. The issue of whether this example presents a model for other artists to bypass established record labels will be explored. This article will also use this discussion to look more broadly at how artist managers create marketing strategies that involve new technologies and in doing so it will address various issues concerning the future management and control of the five key income stream groups stemming from..

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University of Melbourne Researchers

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