Journal article
"Just not all ice users do that": Investigating perceptions and potential harms of Australia's Ice Destroys Lives campaign in two studies
CH Douglass, EC Early, CJC Wright, A Palmer, P Higgs, B Quinn, PM Dietze, MSC Lim
Harm Reduction Journal | BMC | Published : 2017
Abstract
Background: In 2015, the Australian government launched the media campaign Ice Destroys Lives targeting crystal methamphetamine use. Previous research indicates mass media campaigns may have harmful effects for people engaged in drug use. This study investigated perceptions and harms of Ice Destroys Lives among adults with a history of injecting drugs and young people. Methods: This analysis includes data from two studies: an online questionnaire with young people and in-depth interviews with adults who use crystal methamphetamine. Young people from Victoria, Australia, were recruited through Facebook. We collected data on drug use, campaign recognition and behaviours. Participants who recog..
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Funding Acknowledgements
No specific funding was received for this study. Funding for the MIX study is provided by National Health and Medical Research Council (NHMRC) and the Centre for Research Excellence on Injecting Drug Use. The 2016 Sex, Drugs and Rock 'n' Roll study was funded by the Burnet Institute. The authors gratefully acknowledge the support of the Victorian Operational Infrastructure Support Program received by Burnet Institute. Cassandra Wright is supported by an Australian Government Research Training Program Scholarship. Megan Lim is supported by the Jim and Margaret Beever Foundation. Paul Dietze is supported by an ARC Future Fellowship and has received funding from Gilead Sciences and Reckitt Benckiser for work unrelated to this study. The funding bodies were not involved in study design, collection, analysis or interpretation of data or in writing the manuscript.