Journal article

Transient dynamics in trial-offer markets with social influence: Trade-offs between appeal and quality

Edgar Altszyler, Franco Berbeglia, Gerardo Berbeglia, Pascal Van Hentenryck

PLOS ONE | PUBLIC LIBRARY SCIENCE | Published : 2017

Abstract

We study a trial-offer market where consumers may purchase one of two competing products. Consumer preferences are affected by the products quality, their appeal, and their popularity. While the asymptotic convergence or stationary states of these, and related dynamical systems, has been vastly studied, the literature regarding the transitory dynamics remains surprisingly sparse. To fill this gap, we derive a system of Ordinary Differential Equations, which is solved exactly to gain insight into the roles played by product qualities and appeals in the market behavior. We observe a logarithmic tradeoff between quality and appeal for medium and long-term marketing strategies: The expected mark..

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University of Melbourne Researchers